WooCommerce displays a price range for variable products. It shows a price range from the lowest to the highest variation prices. Despite the thoughts behind this representation, many store owners want to hide it. In this article, you will learn how to hide price range for WooCommerce variable products effortlessly.

Why shop owners want to hide price range

Displaying the price range may reduce sales. Think of a customer searching for a product. When he lands on your product page, he may notice the highest variation price at first glance. If the price is higher than his budget, you may lose him instantly.

On the contrary, if you displayed the lowest variation price, there is a higher chance the customer would have stayed and checked the available options.

You must know about the term pricing psychology.

There are different strategies and techniques to influence customer behavior and purchasing decisions. You must have noticed creative pricing techniques while purchasing online or in a physical store. Likewise, displaying the lowest price also helps influence customer behavior.

Here are some examples of different pricing techniques:

• Starts at: $29
• From: $29
• As low as: $29

Benefits of disabling/hiding price range from WooCommerce variable products

Lowest price for highest visits
Customers usually spend more time on the site if the price fits their budget.
Pricing psychology
There are psychological impacts of displaying the lowest price.
May help boost conversion
To attract a user, a website has a very short time window. In addition to other techniques, displaying the lowest price can help gain customer attention. As a result, it should lead to more conversions.

Why WooCommerce displays a price range for Variable Products

WooCommerce is a WordPress plugin and an outstanding eCommerce solution. It can turn your WordPress installation (site) into an online store. Among the many beauties of WooCommerce, its product types are one of the prominent ones. There are several product types in WooCommerce and variable products are one of them.

A variable product is a single product that comes with multiple options (product variations). You can select the variation using the default WooCommerce drop-down selectors. Please find an example of a product page below:

A product with multiple color or size options (or other variations) is a great choice for a variable product. Want to learn more about variable products? You can get an in-depth overview from this article on WooCommerce Variable Products.

When a product has variations, the price varies too. The small size of a t-shirt may have a lower price compared to the large size. The same is true for color variations. The blue T-shirt may have a higher price compared to the red one or vice versa.

WooCommerce allows you to set different prices for the variations. Think of a product with only three variations (Blue, Green, and Red colors) and the respective prices are $49, $39, and $29. WooCommerce highlights the separate prices as a range on the product details pages. For our example, WooCommerce variable product price range will be like this ($29-$49).

Find an example of WooCommerce variable product price range representation in the following screenshot (from a product page):

How to Hide Price Range for WooCommerce Variable Product

How often have you noticed your competitors displaying a single price, replacing the price range? Wondering, how they hide the price range from their variable products.

There is no built-in option to hide the price range in WooCommerce. Luckily, WooCommerce is flexible and developer-friendly. So, customizing an existing feature or adding a new one is very easy.

To hide the price range from WooCommerce variable products, you have the luxury of choosing between options. You can hide the price range using a plugin or adding a custom snippet to your site. We will share details on both methods.

Let’s begin with a list of the methods we will learn.

• Using the (VPD plugin) Variation Price Display Range for WooCommerce plugin
• Hide WooCommerce Price Range Using a Custom Code Snippet

Hide Price Range Using Variation Price Display Range for WooCommerce

You can use this nifty plugin to hide the WooCommerce price range from your store. It is one of the lightweight plugins that is heavy on action. Apart from hiding the price range, it offers several other options to customize the price representation of WooCommerce variable products.

Here is a brief feature highlight of the Variation Price Display Range for WooCommerce

• Replace/hide price range from WooCommerce variable products (with a single price)
• Display the lowest (minimum) variation price
• Add the text From before the minimum price
• Display the highest (maximum) variation price
• Add the text Up To before the highest price

Plugin configuration (Variation Price Display for WooCommerce)

You will be glad to know that only installing and activating the plugin will hide price range. The default is set to hide the price range with the lowest(minimum) variation price. Additionally, it adds the text “From” before the price.

Don’t want to display the text From before the price? Adjust the following option from the plugin settings to hide it.

That’s all you have to do to hide price range from WooCommerce variable products using Variation Price Display Range for WooCommerce.

The plugin is regularly updated, so you don’t have to worry about maintenance and compatibility with WooCommerce. Thus, you can enjoy higher productivity with less headache.

Hide WooCommerce Price Range Using a Custom Code Snippet

You can also hide the price range for WooCommerce Variable Product using a PHP snippet.

Have you added any custom snippets to your site before? It’s okay if you lack experience in this. The process is simple and we will share the steps along with the code.

First, the following snippet will hide the price range from WooCommerce variable products with the lowest(minimum) variation price.

// The following snippet will remove price range from WooCommerce Variable Products

add_filter('woocommerce_variable_price_html',function ( $price, $product ) {
     return wc_price($product->get_price());
}, 10, 2); 

Thinking about how to add the snippet to your site? We have you covered. Follow the steps in the next section.

Methods to add a custom code snippet to your site

You can add custom code in your theme (child theme) file to override an existing feature or add a new one.

Warning
Never use the main theme to add your customizations. You must use a child theme for adding customizations. Creating a child theme is one of the first steps after installing a theme. Thus, you can enjoy its full features and safely add your customizations.

All of your customizations will be erased after updating the theme if you use the main(parent) theme.

Updates are common for themes and plugins. You should never ignore an update, because it is not always a feature update, there are security updates too.

Hover over the Themes menu from your WordPress dashboard, and you will find the option to edit the theme file. Go to the edit section and select the child theme. Locate the functions.php file inside the child theme. Once you have opened the functions.php file, add the snippet at the end. Save changes.

It’s time for a quick visit to the front end to verify the output.

Adding snippets using the Code Snippets plugin

You can add the snippet using the Code Snippets plugin too. It is very straightforward to add the snippet using the plugin. It is also a great alternative if you don’t have a child theme. Here is a quick video on adding a snippet using the plugin:

That’s all. You can check the front end to verify the output.

You can add custom text like From before the lowest price or Up To before the highest price too. We would recommend using the Variation Price Display for WooCommerce for that.

Final Words

I believe that you were able to successfully hide price range for WooCommerce Variable Products following this article. We would love to know the method you have chosen for your site.

We suggest going for the plugin. If you choose the plugin, you can enjoy its other exciting features. Most importantly, you don’t have to worry about maintenance at all.